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Kyokuyo Marine Ehime's Launch Ceremony

June 8, 2010

The launch ceremony of Kyokuyo Marine Ehime (392-2, Hisayoshi, Ainan-cho, Minamiuwa-gun, Ehime, Japan; President Kaneshige Ito), the second bluefin farm following Kyokuyo Marine Farm (Sukumo, Kochi Pref.), was held at a hotel in Ainan on June 4.

Fries will be released into two pens of 50m in diameter on the coast of Hisayoshi, Ainan this summer and grow until they reach 40-50kg in two and half years. The first shipment of 150 tons will be made in 2012. The Company is planning to ship out a total of 1,000 tons combined with the yield by Kyokuyo Marine Farm in five years from now.

Local Community's Big Welcome of Bluefin Farm

In addition to a list of Kyokuyo executives, President Kiyokazu Fukui, Executive Managing Director Norikazu Kadota, Managing Director Tokihiro Sudo, and Director Yoshio Murakami, those involved in Kyokuyo Group's Tuna Operations and as guests a mayor of the town and a chairman of the local fisheries coops attended the ceremony. President Fukui commented: "We began shipping Kyokuyo Marine Farm's Honmaguro no Kiwami from last September in a smooth manner. When you think about the need for bluefin resource protection, this undertaking isn't enough. Utilizing farming techniques cultivated in Kochi, we will take on an output increase in an environmentally friendly, cooperative manner. I am from Ehime Pref. myself. I know the beauty of Uwakai more than anyone else. We will offer tuna raised in this sea with a sense of pride." On the party table, sashimi and sushi made from freshly dissected Honmaguro no Kiwami were laid out.

Following congratulatory addresses from Sadatoshi Takauo, Chief of the Nanyo Regional Office of Ehime Prefectural Government, and Ainan Mayor Masafumi Shimizu, Hisayoshi Fisheries Coop Chairman Hidenori Takeda gave a toast. Kyokuyo Marine Ehime President Ito concluded the party. Mr. Takauo said, "Fish farm operations in Uwakai greatly contribute to the fishing industry in Ehime Pref. I am expecting that Kyokuyo's new project will invigorate the local community."

kyokuyo stakeholders

The original article was published on June 8, 2010 and was translated by Kiyo Hayasaka.

Marine Harvest's Narita Plant Opens

June 8, 2010

Advantage of Integrated Management System by the Group

Marine Harvest Japan in Chuo City, Tokyo, constructed a salmon processing plant, which satisfies the HACCP standards, on the same premise as the Narita General Distribution Center in Narita, Chiba. The grand opening ceremony was held at Narita Plant on June 4, and about 100 business-related attendees showed up.

Other than Norwegian Ambassador to Japan Arne Walther and NSEC Japan Office Representative Hans Petter Nas, Marine Harvest Group stakeholders and business clientele, a total of 100 people, attended the ceremony. Marine Harvest CEO Thomas Farstad came all the way from Norway.

CEO Farstad gave a speech: "This new facility will enable us to supply merchandise with much higher quality than before to the high-demand market of Japan. Our company is the one and the only salmon aquaculture firm that possesses a processing plant in Japan. Our company's goal is to flexibly provide best quality salmon with a short lead time."

Marine Harvest Japan President Charles Wu expresses his joy: "It wasn't an easy process to reach a decision on the new processing plant construction. Japan's vast fish culture and my confidence in our own products supported my decision to proceed with this project all the way. I cannot express my pride in the new plant with words."

Crystal Clear Differentiations of "Freshness" "Quality" and "Safety"

The characteristic of Marine Harvest Japan Narita Plant is its convenient proximity to Narita Airport, just 15 minutes away. The main responsibility of the plant is the second stage processing of fresh Atlantic salmon flown in from Norway and other locations.

The latest equipment can be found at this new facility meeting the HACCP principles with its rigorous hygiene management. An application for HACCP is currently pending; a certificate will be issued sometime in March next year.

The salmon fillets Marine Harvest Japan will import are pre-rigor fillets, fish processed in the pre-rigor stage. Due to their superior freshness, pin bones are extremely difficult to remove. Usually boning is part of the behind-the-scene operation of mass retailers. These fillets are transported to the Narita Plant and go through a series of procedures, pin boning, skinning, trimming, and packaging. The operation capacity is about 1,000 fillets per hour. An aggressive attempt at automation enables a five-hour operation at the shortest from arrival to shipment. For airfreight, a carrier and a terminal designated for the Company are used, making the quickest 35-hour connection between a local producing plant to the Narita Plant. Thusly, an old lead time of seven days from harvest to store shelves is now reduced to about four days.

The Company will market pre-rigor fillets processed at the new facility as
"Sterling." Marine Harvest Group's streamlined management, from farming, transporting (airborne), processing, to marketing, will help ensure clear differentiation of its products with "freshness," "quality," and "safety."

tape-cutting ceremony marine harvest
new plant

The original article was published on June 8, 2010 and was translated by Kiyo Hayasaka.

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