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Marine Foods Aims for \79B in Sales, or 105%

September 24, 2009

Marine Foods President Fumio Muragishi responded to an interview at the year-end business meeting. The President said, gAt this yearfs event, we showcased a total of 757 items, including 185 new products; we introduced cultured bluefin gUwamaruh, which will be shipped out in December, hot pot ingredients, our flagship products of sushi related materials, gSuper Coolh (the companyfs brand), year-end merchandises, as well as gifts. As for business performance, sales for the first half-year are expected to clear the last yearfs results; therefore, we are looking at \38 billion in sales, or 100 percent compared to the same period last year. We are aiming for 103 percent in sales for December, which includes sales from year-end commodities, in comparison with the corresponding time a year ago, and 105 percent, or \79 billion for the entire business year.h

700 Farmed Bluefin Shipped at the End of the Year

President Muragishi further commented, gWe named this yearfs year-end business meeting eNEXT ONE: Marine Foodsf Challenge.f It means that, in the middle of a tough market environment, business opportunities can be found when we put ourselves in clientsf shoes; and therefore, our challenge lies in the development of products that further answer the needs of the age. Additionally, this yearfs event consists of the sections of company message communication, brand, year-end merchandise, suggestion, and gifts, as well as the main stage and a collaborative project with Mie Prefecture, Mie Plantfs eProject from Ise.f At the section of company message communication, we share the business undertakings of Marine Foods and/or Nippon Ham Group, such as quality management, quality assurance, and CS activities as open technologies. The main section is divided into four sub-sections: one of them displays cultured bluefin gUwamaru,h which will be circulated starting in mid December. In addition, responding to high demand of hot pot meals, the company set up a special section for it.h

Renovation of Processing Plant in Uwajima, Aiming for Loin Production

Mr. Muragishi continued, gFarmed bluefin currently weights 10kg per fish; by mid December, the fish is expected to grow to 18kg. This year, 700 bluefin are slated to hit the market. Simultaneously, a loin processing plant in Uwajima is being renovated to answer detailed product needs. Besides bluefin loin processing, the plant will also handle the filleting of amberjack and Japanese seaperch. At the section of sushi, which is our backbone business operation, we are offering buffet service of sushi and rolls, which is a great deal, as well as chirashi. A gSuper Coolh brand we have been taking on since last year had new additions, such as Japanese horse mackerel. At the year-end merchandise section, there are 12 sub-sections that introduce information on products and their production regions by ingredient. Also, the brand section showcases company brands, gUmi no Ebih and gUmami no Unagih, as well as products made from Aurora salmon. The suggestion section presents the ideas of flat-rate sale and all-you-can-bag sale with a mass outletfs fishing section in mind, as suggestions of how to appeal to consumers. We are clearly suggesting Uwamaru farmed bluefin, fish balls for hot pot recipes, our flagship product of sushi, and year-end foodstuff at this event. Finally, We want to determine what an H1N1 flu pandemic will become of.

The original article was published on September 24, 2009 and was translated by Kiyo Hayasaka.

Kyokuyo Suisanfs Purse Seiner gDainana Wakabamaruh Finishes on Oct 4

September 17, 2009

Kyokuyo Suisan is slated to hold an open house on its new overseas purse seiner gDainana Wakabamaruh (The Seventh Wakabamaru), 760 tons, which has been constructed at Miho Zosen, at the Port of Yaizu in the morning on October 4. There will be a ceremony to commemorate the completion of the ship in the afternoon at Yaizu Grand Hotel in Yaizu City.

The gDainana Wakabamaruh will be the second ship, which received one of the three permits given to the test operations of large overseas purse seiners. The new vessel has a capability to load a helicopter. Its fish storage capacity is expanded to 1,200 tons with a greatly upgraded freezing function.

With the purpose of improving the global competitive edge of overseas purse seine fisheries, a conventional 349-ton type was upgraded to a 760-ton type. Test operation permits were issued to Kyokuyo Suisan, Fukuichi Gyogyo, and Taiyo A&F in order to form a piscatorial structure competitive with other countriesf overseas purse seiners. All three ships have been built at Miho Zosen; the first one was completed for Fukuichi Gyogyo late March this year, followed by the second one for Kyokuyo Suisan. The third one will be finished in January next year for Taiyo A&F.

When it comes to a 760-ton level, Fisheries Research Agencyfs Nihonmaru, used for research development of fishing grounds in the Indian Ocean, was replaced with a larger size last year.

Though the Dainana Wakabamaru has a new helicopter load capacity as a company vessel for fish group search, the ship fundamentally follows the facilities of a 349-ton model.

Kyokuyo Suisanfs overseas purse seiner system, a Wakabamaru series, has a four-vessel system, consisting of Daihachi Wakabamaru (The Eighth), constructed in 1986, Daisan Wakabamaru (The Third) in 1989, Dairoku Wakabamaru (The Sixth) in 1992, and Daigo Wakabamaru (The Fifth) in 2003. The Dainana Wakabamaru has been constructed to replace the Daihachi Wakabamaru.

With Capability to Load Helicopter

The Dainana Wakabamarufs characteristics are as follows: 1) a two-deck vessel with a bulb bow and flapped rubber; 2) enlargement of deck space for helicopter use for fish group detection with installation of necessary equipment; 3) installation of eight freezers to enhance a freezing capability-a brine freezing capacity of 55 tons per bottle x 22 bottles-, for refrigeration environmentally friendly ammonia being used; 4) a power winch capacity of 20 tons x 52 meters a minute with installation of a bow thruster; 5) installation of large fixed diameter propellers for energy and propulsion efficiencies; 6) one skiff and three work boats; 7) the main engine size of 4,000 horsepower with energy efficiency-an official trial operation record of 16.8 knots; 8) each cabin size of more than 1.5 square meters per person, larger than a standard, with special cabins for pilots and mechanics, and an observer room for international resources management councils; and 9) the maximum capacity of 30 people (27 crew members).

The original article was published on September 17, 2009 and was translated by Kiyo Hayasaka.

Kyokuyofs Autumn Business Meeting Focuses on Domestically Cultured Tuna

September 16, 2009

Kyokuyo headquarters and Kyokuyo Shoji held the Autumn 2009 Business Meeting in Tokyo on September 15. In addition to domestically cultured tuna, about 300 items of tuna, bonito, salmon, and shrimp, among others, were displayed at ten different sections. 700 clients from roughly 300 companies visited the showcases and talked business, enjoying samples.

The section of gTuna-Bonitoh (43 items), which was the most popular one, showcased Kyokuyo Marine Farmfs farmed bluefin tuna, which is awaiting a full shipping season in October. Three pieces of tuna harvested for samples weighted in about 40kg. A great number of visitors lined up to savor the fish.

At the gShrimp Sectionh (34 items), brand shrimp gKiwami no Ebih from Madagascar and popular Australian banana shrimp gCrystal Bay Prawnh took the center stage of the section. Samples were served in the forms of carpaccio and shabu-shabu, which keep the full flavor of the ingredients intact.

The gSalmon-Trout Sectionh (34 items) offered gSmoked Salmon of Chilean Trout,h which received the Monde Selectionfs gold medal this year, and the companyfs flagship product, salted fillet, made from farmed king salmon in New Zealand to name a few. The smoked salmon, manufactured by KUE in Thailand, is enjoying large sales toward the end of the year.

Other than the sections mentioned above, the sections of crab (19 items), fish roe (eight items), frozen fish (26 items), processed seafood (34 items), and sushi related materials (42 items) showcased various raw materials as well as processed products.

Focus on Unique Processed Products of Domestic Raw Materials

The prepared foods section (50 items) presented a variety of new products manufactured from domestic raw materials. A gHokkaido Dosankoh series harnessed raw materials from Hokkaido, offering new autumn products gTako Karaageh (fried octopus) and gSanma Tatsutaageh (fried saury), in addition to fried atka mackerel, squid, and chum salmon. This series is a popular one with growing sales at the mass retailersf deli sections as well as Japanese style drinking spots (izakaya) as an autumn-winter commodity.

Figure 1: Visitors lining up for
domestically cultured tuna.

Furthermore, a gTotoya no Totokatsuh series lined up more products, gShiogama no Maguro Katsuh (Shiogamafs tuna cutlet) and gSanriku no Sanma Katsuh (Sanrikufs saury cutlet), in addition to gSakaeminato no Aji Katsu & Iwashi Katsuh (Sakaeminatofs Japanese horse mackerel cutlet and sardine cutlet). The company appealed for safety assurance by making the most of local products.

The original article was published on September 16, 2009 and was translated by Kiyo Hayasaka.

Tosakatsuo Suisan Receives MSC Certification Soon

September 15, 2009

Tosakatsuo Suisan, managed by President Hiroyuki Myojin, entered its distant water pole and line fishery, B1 bonito, to the MSC certification assessment earlier this year and now the assessment process has reached the final phase, a review by certifiers. It is expected that the fishery will be awarded a certification late this month.

The companyfs B1 seared bonito product passed a period of a public review, now awaiting a positive result. After the final determination, the companyfs seared bonito will be marketed as an MSC certified product.

Products by Tosakatusi Suisan are not allowed to hit the market as MSC certified, unless its distribution company is also COC certified. Currently, there is only one mass merchandise outlet with the COC certification.

The original article was published on September 15, 2009 and was translated by Kiyo Hayasaka.

Nippon Suisan Generates 2009 Environmental Report

September 9, 2009

Nippon Suisan published the gNissui Environmental Report 2009.h The report summarizes Nissuifs environmental efforts for 2008, including CO2 emission reduction, marine resources conservation, waste cutback, and recycling.

The main contents of the report are: Environmental conservation efforts at Fine Chemicals General Plant in Kashima and Hachikan Frozen Food Plant in Hachinohe; Companyfs position and opinions on environmental conservation activities; Environment management system; Relations between business and environment; CO2 emission reduction for global warming prevention; waste cutback and recycling; and marine resources conservation.

The report (in Japanese) can be downloaded at the companyfs website:

The original article was published on September 9, 2009 and was translated by Kiyo Hayasaka.

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